We assist private equity owned mid-cap health care companies with planning and execution. Our experiences allow us to focus on five primary functions; Operational Improvement, Customer Strategy and Marketing, Growth Strategy, Turnaround and Restructuring, and Value Creation for Exit. Operational Improvement is a practical approach to reducing cost, increasing quality and identifying best practices. Customer Strategy and Marketing delivers go-to-market strategies, marketing and branding, and sales and channel management. Growth Strategies drive organic growth through repositioning, new product and channel development. In Turnaround and Restructuring we work with existing management, or can provide interim C-level management. Value Creation for Exit helps management teams identify high priority initiatives. These initiatives drive top and bottom line growth to maximize value, in readiness for a change of control.
Over the last decade financial engineering freed companies to pursue ambitious growth goals. More recently however, reduced earnings, debt in short supply, and limited new equity are driving private equity owned companies to focus on operational reengineering and operational improvement. Allexian provides Benchmarking, Cost Management and Process Improvement services.
Operation Improvement starts with a rigorous analysis of a clients' market position, industry trends and cost structure. Our Benchmarking service helps a client understand how its operations perform against best practices in purchasing, manufacturing, service delivery, supply chain management and customer service.
Achieving a low cost position is the goal for many companies. Cost Management is a practical approach to reducing supply chain and better managing overhead costs. Costs are aligned to market conditions and the competitive environment creating a more effective and efficient operating structure. Further, we can help companies identify outsourcing partners.
With costs properly aligned, Process Improvement increases a company's value potential through faster processes, increased quality, fewer errors and enhanced profitability. Lean Six Sigma combines the best of the Six Sigma and Lean Manufacturing approaches to process improvement. We are experienced in the use of this practical set of tools to simplify processes and improve results.
The elusive goal for many companies is to become more customer focused. “Customer focus” has to be more than a hackneyed phrase. The focus must drive revenue and increase market share.
In our experience, three important questions relate to customer focus. Are you doing the right things for your customers? Are you communicating these things clearly? Are your sales force and channel partners delivering?
Go-to-Market Strategy answers the first question--Are you doing the right things for your customers? We talk to customers and identify what it takes to win their mandate for business. This boils down to getting a few things right--the “critical few”--and aligning the organization to deliver on them. In addition, we can clarify value proposition and segment focus. We design indirect channels and select appropriate partners for sales, distribution and development. We can assist in optimizing price strategy.
Marketing and Branding. Are you communicating products, services and branding clearly? Branding is achieved when you consistently meet and exceed the promise you have made to your clients. We audit marketing materials, on-line presence, sales familiarity with marketing tools against best practices and competitors. We work with business leaders to develop a marketing agenda, build a robust on-line presence and improve branding or rebrand.
Sales and Channel Management. Are your sales force and channel partners delivering on the promise? We work with your sales management teams to ensure that the sales force has a clear understanding of what they are selling and a clear understanding of the company’s operational capabilities to prevent “overselling”. We can design the sales performance goals and incentive programs. We work with your channel partners to validate that they are meeting their commitments and adding value.
With capital constrained, organic growth must drive value.
In Repositioning we assess market opportunities, company assets and competitive situation to determine the best company positioning.
Our Product Development service helps identify new product lines, add-on services and optimal pricing strategy. Channel Development service helps identify new channels for existing products and services.
Sometimes more dramatic action is needed to restore profitability, customer and shareholder confidence.
As CEOs, Allexian's Managing Partners have led successful turnarounds. We are experienced in operations turnaround and balance sheet restructuring. We can provide interim management or work collaboratively with existing management.
Highest Priorities determine initiatives that will have the quickest and largest impact on the top or bottom line. For example, new customer groups, add-on products, channel extensions, sales force effectiveness.
Facilitated Workshops provide a forum for management and sponsors to develop a value creation program.
Allexian is experienced in:
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